Niche Marketing Advisor - A Good Occupation For Someone With Merchandising And Publicity Knowledge

With my background in marketing and promotion, I can go essentially anywhere I want to in the industry. I have worked on market research merchandising, viral marketing, guerrilla merchandising - you name it, I have done it. The one thing that has consistently held me back is that I am not a team player. I am incredibly independent and driven, but I don't tend to use my capabilities for leading. You see, I'd rather not have to work together with other people. I know what a project needs intuitively, and I can usually get it done best with no outside help.

With some of the businesses that I worked with, this held me back. Working as a merchandising consultant, however, it has become an asset. You see, with niche marketing consulting, people wish to see that you have a driven, self-directed attitude. A niche marketing consultant is a sort of subject matter authority. You are supposed to come in to the company, listen to their concerns, and formulate a merchandising technique custom tailored to their needs. People don't want to see you hem and haw endlessly, waiting for feedback from various committees - they wish to see you come up with a decisive plan of action. Then, it is up to the company to implement it or to try their own method. Either way, at that point your job is done.

Of course, there are many niche marketing guide organizations that work in a more structured way than I do. Many of these consulting firms have greater brand awareness, and so can draw in some big accounts that don't notice me. Nonetheless, I do quite well as a freelance merchandising guide. You see, when you are working with a business advisor, it is not the company that they come from that matters, but the consultant him or herself. Now and again the very fact that I am able to run the business by myself without the support of a merchandising firm actually attracts clients. They want somebody self-motivated, directed, and decisive. That's precisely who I'm.

Of course, merchandising consultants vary significantly in their approaches. Some of them are very cautious, driven by all of the scientific facts they can get their hands on. Other ones are impulsive, trusting their gut instincts above all else. Even though I tend toward the latter approach, my goal has always been to combine the two. It is never a great idea to ignore factual information that you can use, but it is also important to trust your own instincts.

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