The False Step - Don't Let Yesterdays Failure Lead To Tomorrows - Learn How To Get On Google Maps

Now whatever form of advertising you do to get new customers, there is hands down one method that is simply the least beneficial. That's advertising that practically never gets seen.

Much like every thing else in life all forms of advertising evolve and change. What was before extremely efficient and well-liked just doesn't appear to work as well as new and more effective techniques arrive.

Computer systems became a significant productivity tool in the 1980's long before the "Internet" or "World Wide Web" manifested itself during the late 1990's. The internet opened with a flourish that ultimately blew up as the dot com bubble. Now not everything was horrible about that particular experience. But essentially the most common results for a large number of small companies was a flock of internet websites that few or no one ever saw. (Except maybe your mama and you when you took the time to try to find it.)

There no doubt are, numerous and varied reasons for the serial program launches that frequently happen in the Internet Marketing industry. This brief article, is to aid individuals thinking about developing a long term and secure business online to make good decisions on where to invest their time and money.

I've often called these types of small business internet sites as electronic brochures as valuable as a "billboard in a pasture that only the cows see." As of 2010, around half of all small businesses in the US had web sites for their own businesses, and the other 50% steadfastly refused to take action. It's sad for me personally to say so, but in many aspects the guys who choose not to play the internet game may have won on their bet.

Whether they paid lots of money to a fancy web designer, or got by on the cheap by hiring the son or nephew the problem was the same. It was one thing to have an online site and another one completely to have one that was basically worth beans from an advertising point of view.

The first aspect to consider is the target audience. If this is a specific ethnic group, the business may look at promoting on an ethnic radio station or in an ethnic magazine.

Now there were a lot of things wrong about many of these websites that goes well beyond the purposes of this report. I detailed most of them in an e-book I wrote many years ago called, "Why Most Small Business Web Sites Stink!" But the particular salient point for our discussion today is that these sites generally were not easy to find by customers searching for a provider to meet their particular needs. Therefore, they were generally useless, from a strictly marketing perspective.

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Now if your prospective customer already knew your business name, or the address of your internet site, they could find you. They could probably check your hours, telephone number or address, which was not all bad. But if they were actually looking to purchase a left handed pipe wrench that you sold, the odds were not so good. The net result is that most businesses did not draw in lots of new customers because of their internet site. They had to drive website traffic to their webpages by other forms of advertising before they could provide any real benefit.

I mention all of this because, Times Have Changed. Sadly, a lot of local businesses having been once burned and/or disheartened about the benefit of the web are now slow to pick up on the new facts. The new reality is that small business people need to learn how to get on Google maps.

Making use of Data Matrix technology for product marking labels as well as marketing promotions is easier than you think and might help you enhance your company, when you select a knowledgeable label manufacturer.

When people search for a company to meet their needs these days they do it on the internet or on their cellphones. Google shows a map with around seven local establishments they think can fill that need. If you want those customers you need to know how to get on Google maps to be seen when people search.

The good news is that it's free of charge. The easiest way to learn how to get on Google maps is to perform a search on Google for just that term.

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