Sports Marketing Is Currently A Bigger Industry Than The Games Themselves

Growing up in New York, I never thought about merchandising in athletic. Everybody there was either a Yankees enthusiast or a Mets supporter. You always loved one and detested the other, and so did your entire family. It was more of a tribal allegiance than a decision. The fact that, beyond the sports events, there was another competition going on never occurred to me. I not ever thought about the fact that the teams weren't only fighting for victory, but also fighting for fans. Until I fell in to a sports marketer position, I was pretty much oblivious to how much money changes hands behind the scenes. Professional athletic merchandising is a multi billion dollar niche, and it is growing each year. Most sports teams, in fact, make more money off of selling sports clothing than off of tickets!

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Finding myself in a sports marketing firm was a pretty odd development for me. In many ways, I don't fit in there at all. Although I majored in niche merchandising and advertising, I have never been a big sports enthusiast. This placed me at odds with a company filled with sports fanatics. Nonetheless, I have done my job pretty well. At the start, I was not up to date on the different teams. This made my athletic merchandising job tough, since I did not know the niche! People expect you to be able to talk sports with them if you're going to promote their teams. Even if you're an effective marketer. If you cannot talk shop and socialize with fluidity, it's difficult to keep your position.

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Basically, I approached athletic merchandising like I approached school. I sat down and crammed for weeks at a time. Soon, I knew more about sports statistics than many of the most die-hard fans in the company. After them, it was a breeze. Good athletic teams sell them-selves, so it is just a matter of playing on existing brand faithfulness. As for the lower ranking athletic teams, you can always play off of the underdog factor. There are a number of individuals who just love to root for a team that loses year after year. Merchandising sports to these types of enthusiasts is a smaller trade, But what they lack in numbers than make up for in brand allegiance. They are the most dedicated fans in the business. The only time when sports merchandising is a tough sell is when a good team starts to slide. Abruptly, no-one wants anything to do with them. The rest of the time, however, the job is pretty much a breeze.

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