The Quest Is Over - Google Local Places Is The Solution

A significant change took place in the later part of 2010 in how Google addresses local searches.

For many years it had pointed out that one in five of the searches people did on their search engine were locally driven. While individuals needed specific info on a large number of different topics, a big minority were looking for local information, often in the form of finding their local butcher shop, baker and candlestick makers.

We know that millions of people globally are using social media websites to connect, to socialize and to share information about themselves. It's this fact that makes this medium such an incredible marketing tool

Google has always been testing its mapping features and GPS along with its superior access to the universe of data online. Today, Google is able to identify the physical location of your computer whenever you do a search. It also is aware of the physical locations of all the businesses in its data base. Consequently, it could plot their relative proximity to you when you (or a prospective customer) try a search.

The better and more organised the distributor the more money you could make. Furthermore, the better distribution channel marketing strategy which your business partners have will mean they have more slick processes in place. And moreover you will be able to obtain competitive edges against others in your market sector.

Google has made its way into the behemoth it is by stressing one particular goal: providing the searcher with the most relevant information possible in response to their search. Google Local Places is only one more major step they have taken to dominate the search market, by providing its users the appropriate information they need.

This has been an evolving capability. Until lately, if someone searched for a "chiropractor" on Google, or any of the other search engines, they would get millions of possible results. Page one of results might display a national chiropractor institute, or possibly individual firms in New York or Los Angeles. Rarely would the searcher get a result from their immediate area. This caused the person seeking to modify their search to something like, "chiropractor, Minneapolis." When they did that, the results were much better. Websites would be outlined which incorporated both terms, and therefore more relevant to the Minneapolitan who was trying to find a chiropractor.

Few people truly understand the need for efficient backlink indexing, and usually neglect it. Sure, they might go and develop backlinks, but if those backlinks do not get indexed there is little benefit to having them.

The whole industry had popped up called Search Engine Optimization or "SEO" to help businesses win the battle to appear on that first page of Google results. I and other SEO experts encouraged businesses to get their web sites to show up for local terms utilizing, 'long tail geographical keywords.' This is why I named my consulting business, Minneapolis Internet Marketing Consultant and chose a url for my web site of MinneapolisInternetMarketingConsultant dot com.

This article will show you the best way to make a lot more revenue for your company by determining exactly what adverts work for your business. We show you the means by which call tracking can convert even more prospective buyers.

It worked well for me and also for many businesses. Now those of us in the industry know a variety of additional steps which a business can take to get their web site rated at the top of the search engine results. These fall under two general groups, on page and off page factors. These still matter when a business wants to get itself or a product range ranked in the organic results on Google and the other search engines. (Organic results are the natural search results which Google finds for any given search as opposed to the paid ads.)

They remain particularly relevant to non local companies, national brands, etc which cannot benefit from the local search gambit discussed here. These are beyond the scope of this report. Typically, local businesses can get on the first page of Google results just by paying attention to the important points I will be outlining in the coming pages. They still remain powerful and essential in highly competitive fields and markets. For many "main street businesses, mastering Google local places will be sufficient to get you the lion's share of the available visibility in your industry.

One of the things that people who are trying to make money on the web should take time out to realize is the actually skill of ways to make money from blogging, in addition to this they should learn the skills of internet marketing for small businesses.

So now the question is how to get on Google maps. That's another story in this ongoing series.

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